Eco-Friendly Diapers (9-20 lbs) for Babies

Pura, a brand founded by parents for parents, is committed to creating a high-performance, low-environmental-impact diaper that prioritizes skin safety, comfort, and value for money. Approved by dermatologists as gentle on sensitive, newborn skin, Pura's diapers feature an umbilical cut-out to protect the delicate belly area and a handy color-changing wetness indicator.

Crafted with organic cotton and plant-based materials, Pura's diapers are luxuriously soft and have been verified by Allergy UK as skin-safe, as well as EU Ecolabel certified to have a low environmental impact. Pura is a Carbon Neutral business and a certified B-Corp, reflecting their dedication to using business as a force for good.

Pura's diaper offerings are GOOD FOR BABIES, being Totally Chlorine Free (TCF), super soft, and enhanced with organic cotton for delicate newborn skin. Containing only plant-based materials against the baby's bottom, Pura's dermatologically tested and allergy-certified diapers are made without fragrance, chlorine bleaching, lotion, parabens, natural rubber latex, and phthalates.

LEAK FREE, Pura's diapers offer up to 12 hours of protection from leaks, featuring a plant-based waterproof layer with micropores to allow the baby's skin to breathe. GOOD FOR THE PLANET, Pura's EU EcoLabel accredited diapers are manufactured in a carbon-neutral plant, powered by green electricity. Wherever possible, Pura has replaced non-sustainable materials with lower-impact alternatives, such as wood pulp from sustainably managed forests in the absorbent core of their diapers. Additionally, Pura's packaging is made from paper, making it easier to recycle.

TRUSTED BY PARENTS, Pura diapers have won multiple awards, voted for by real parents. As a certified B-Corp and a Carbon Neutral business, Pura is USING BUSINESS FOR GOOD, demonstrating their commitment to creating products that prioritize both baby and planet.

Pura's journey began not in a boardroom, but in the British home of Guy and Abi Fennell, parents who founded the brand to make clean, safe, and planet-friendly products affordable for all. Pura's mission is to provide families with high-quality, eco-conscious alternatives that never compromise on skin safety, comfort, or value.

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