Pura Size 1 Eco-Friendly Diapers for Newborn (4-11lbs)

Committed to creating a high-performance, low-impact diaper without compromising skin safety, comfort, or value, Pura was born in the British home of Guy and Abi Fennell, parents seeking affordable, clean, and planet-friendly products. Approved by dermatologists as gentle on sensitive, newborn skin, Pura's diapers feature an umbilical cut-out to protect the delicate belly area and a handy color-changing wetness indicator.

Crafted with organic cotton and plant-based materials against babies' skin, Pura's diapers are luxuriously soft and verified by Allergy UK as skin-safe, as well as EU Ecolabel certified to have a low environmental impact. Manufactured in a carbon-neutral plant powered by green electricity, the diapers' absorbent cores incorporate wood pulp from sustainably managed forests, and the packaging is made from easily recyclable paper.

Pura is a Carbon Neutral business and a certified B-Corp, reflecting its commitment to using business as a force for good. Trusted by parents and awarded multiple accolades, Pura's diapers are Totally Chlorine Free (TCF) and made without fragrance, chlorine bleaching, lotion, parabens, natural rubber latex, or phthalates, ensuring safety for delicate newborn skin.

The company's mission is to make clean, safe, and planet-friendly products accessible to all parents. Pura was not born in a boardroom, but rather in the homes of its founders, who understand the needs of parents firsthand. By prioritizing quality, sustainability, and affordability, Pura aims to redefine the standard for responsible and trustworthy childcare products.

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