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This store has earned the following certifications.
GOOD FOR BABIES: Our diapers, which are Totally Chlorine Free (TCF), are designed to provide maximum comfort and softness for your newborn's delicate skin. Crafted with organic cotton, these diapers offer a gentle and natural solution, free from fragrances, chlorine bleaching, lotions, parabens, natural rubber latex, and phthalates. Our dermatologically tested, allergy-certified diapers prioritize your baby's wellbeing, ensuring a safe and soothing experience.
GOOD FOR THE PLANET: Pura's EU EcoLabel accredited diapers are manufactured in a carbon-neutral facility, powered by green electricity. Wherever possible, we have replaced non-sustainable materials with more eco-friendly alternatives, such as utilizing wood pulp from sustainably managed forests in the absorbent core of our diapers. Our commitment to sustainability extends to our packaging, which is made from recyclable paper, making it easier for you to dispose of responsibly.
TRUSTED BY PARENTS: Pura diapers are proudly made in the EU to the highest standards, and have earned the trust and recognition of real parents through multiple award wins. These accolades are a testament to the superior quality and performance of our products, validated by the very people who know best – families like yours.
USING BUSINESS FOR GOOD: At Pura, we are a certified B-Corp, which means we are committed to using the power of business to drive positive social and environmental change. As a Carbon Neutral business, we have taken decisive steps to minimize our carbon footprint and contribute to a more sustainable future. By choosing Pura, you can feel confident that you are supporting a brand that prioritizes ethical and eco-conscious practices, making a meaningful difference in the world.
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